Tuesday, January 29, 2013

Kia Goes from Rock to Babies for This Year’s Big Game Ad



The Big Game is just one week away, and of course, the commercials are starting to be revealed. Kia is showing a 15-second sneak preview of the full 1-minute ad that will air during the game. The theme of this year’s ad is the eternal question asked by children, “Where do babies come from?” Kia’s answer comes from the distant land of Babylandia, populated by babies of all species, which make their way to earth to join their new families.

Kia’s ads during last year’s big game featured the Optima SX Limited, set to the rockin’ soundtrack of Mötley Crüe and and overdose of Mr. Sandman’s dream dust. How Kia’s products will specifically be showcased in this year’s ad is yet to be seen, but this year’s star promises to be the 2014 Sorento SUV, which received a comprehensive redesign for the new model year, and a more advanced UVO system.

Source: Motor Trend

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