Kia Motors America (KMA) is proud to announce that Road & Travel Magazine has named the 2013 Kia Optima as the International Car of the Year at the 2013 North American International Auto Show (NAIAS) in Detroit.
Completely redesigned for the 2011 model year, the Optima's stunning
design combined with modern amenities and impressive value propelled the
mid-size sedan to becoming the top-selling Kia vehicle in 2012.
"We are thrilled that our best-selling Optima has earned the distinction of being named International Car of the Year by Road & Travel Magazine, further elevating its status in the midsize segment," said Michael Sprague ,
executive vice president of marketing and communications, KMA. "The
Optima continues to attract new customers to the Kia brand by offering
an impressive combination of design, performance, comfort and
technology. All of this while still maintaining Kia's unmatched value
proposition."
Road & Travel Magazine gives
10 ICOTY awards to new or existing model year vehicles with significant
and/or impressive improvements. These awards are based on the
emotional connection between the consumer and vehicle. The winners are
chosen by the ICOTY jury, which consists of nationally renowned
automotive journalists from respected publications such as MSN Autos, Car and Driver and Consumer Guide® Automotive.
"The Kia Optima rose to the top of the list as the most emotionally compelling vehicle above all others," said Courtney Caldwell , Road and Travel Magazine's Editor-in-Chief.
"Its functional yet sleek design as well as advanced features
intertwines effortlessly with consumer lifestyles on many levels,
qualities we look for when considering contenders for the ICOTY awards."
In
addition to this prestigious accolade, the Optima has earned a number
of awards including being named the 2012 "Best New Car Value" award from Kiplinger's Personal Finance, "Sedan of the Year" by Autobytel.com, one of the "Top Drives for 2012" by the Boston Globe and a "Best Buy" by Consumers Digest.
SOURCE Kia Motors America
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