Irvine-based Kia Motors America and Atlanta Hall Management have entered into a long-term partnership to establish a new College Football Hall of Fame in Atlanta. The facility is planned to open by fall of 2014.
According to the terms of the marketing deal between Atlanta Hall Management and KMA, the sponsorship includes integration of Kia vehicles inside the new interactive 94,000 square foot Hall of Fame facility in downtown Atlanta, less than 80 miles from Kia’s U.S. manufacturing plant in West Point, Georgia.
The new facility will be adjacent to the Georgia World Congress Center and Centennial Olympic Park in downtown Atlanta. The $66.5 million project will feature in excess of 30,000 square feet of exhibit space, as well as a 45 yard-long indoor football field that also will serve as a unique programming and event space. The National Football Foundation and College Hall of Fame is a non-profit educational organization that runs programs designed to use the power of amateur football in developing scholarship, citizenship and athletic achievement in young people.
“With the new College Football Hall of Fame about to break ground in downtown Atlanta, Kia was presented with an extraordinary opportunity to reach passionate college football fans and expand our strategic sports marketing initiatives, while raising awareness, perception and consideration for the Kia Brand,” stated Michael Sprague, executive VP of Marketing and communications for KMA.
Source: OC Metro
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