Kia Motors Enters the Ranks of the 'Top 100 Best Global Brands'

• Kia's brand valued at $4.1 billion USD to achieve 87th place on global top 100 brand ranking study
• Advances in product quality, design and innovative marketing were noted as key factors for Kia's dramatic brand value increase

 

Kia Motors Corporation enters the exclusive list of the 'Top 100 Best Global Brands,' according to the 2012 study released today by Interbrand, the world's largest brand consultancy agency.

Kia's remarkable increase in brand value is now estimated at $4.1 billion USD, which firmly sets the automaker at 87th place on the 'Top 100 Best Global Brands' list. This is a 50% increase from last year's estimated brand value and far exceeds the average automotive brand value growth rate of 11%. The 2012 edition of Interbrand's annual 'Best Global Brands' study was executed through a comprehensive brand performance analysis using best practice research methodology by expert analysts. The study measures a corporation's financial performance in terms of the raw financial return to investors; role that a brand plays in the actual purchase decision; and brand strength, which is the ability of a brand to secure the delivery of expected future earnings.

The strong increase in Kia's brand value closely mirrors the company's recent surge in global sales, which have posted three consecutive double-digit year-or-year gains to cement Kia's position as the world's fastest growing major automotive brand. Over this three year period (2008-2011), Kia's annual global sales have grown by 81% to nearly 2.5 million units.

Claire Chai, Vice President of Kia Motors Corp. Marketing Division, said, "Entering the 'Top 100 Best Global Brands' validates Kia's commitment to continuously provide exciting and inspiring brand experiences. And it's amazing to see what we can accomplish by staying true to who we are – a young and dynamic challenger that goes beyond expectations.

In addition to the major advances Kia has made on the product front, the company has also been executing numerous large-scale marketing initiatives that have helped raise awareness of the brand, including its sponsorship agreements with the world's premier sporting events like the FIFA World Cup, Australian Open and National Basketball Association. Kia has also made effective in-roads towards engaging its young-at-heart customers through a strong presence on social media channels and innovative advertising campaigns such as the eccentric music-loving hamsters TV commercials seen in the USA for Kia's iconic Soul urban crossover vehicle.

Article courtesy of Kia News.

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Your Monday Maintenance Tip: Why Pay for Diagnostics

Episode 5 in Car Care's series of videos aimed at educating you in what to expect and what questions to ask when you go to your repair shop. Be comfortable asking questions at the repair shop!

Video courtesy of Car Care's Youtube channel.

[IGN]: DC And Kia Team Up For JLA Car Fleet

DC Entertainment and Kia Motors America have now joined forces to create a fleet of Justice League-inspired vehicles combining automotive style with comic book art. The partnership, which will deliver eight individually customized vehicles, harnesses the talents of famed DC artist and co-publisher Jim Lee, who has collaborated on the design of each car.

Each core member of the Justice League of America -- Superman, Batman, Wonder Woman, Green Lantern, Flash, Aquaman and Cyborg -- has been matched up with a Kia vehicle. The Batman-themed Optima will be the first unveiled during New York Comic-Con on October 10. Other one-of-a-kind vehicles will be subsequently revealed over the next ten months at various events, including SEMA Show in Las Vegas, North American International Auto Show (NAIAS) in Detroit, Wonder-Con and San Diego Comic-Con. Additional model bases include the Soul, Sorento, Sportage, Rio and Forte.

The partnership between DC and KMA was originally conceived to benefit "We Can Be Heroes," a giving campaign, dedicated to helping fight hunger in the Horn of Africa and inspired by the heroism of the iconic Justice League characters.

"DC Entertainment is pleased to be partnering with Kia on this program to help raise awareness and funds for the devastating hunger crisis in the Horn of Africa," said Amit Desai, DC Entertainment's SVP of franchise management. "Each of the iconic members of the Justice League is a superhero in his or her own right, but when they band together as the Justice League, they become an unstoppable force for good and right."

Article and image courtesy of IGN News.

 

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[VIDEO]: Kia Green Light Project - Tanzania 2012

To expand corporate social responsibility activities, Kia recently launched their 'Green Light Project', a global social mobility program that will seek to improve the accessibility of health and education for disadvantaged youth in ailing regions.

Video courtesy of Kia's Youtube channel.