The Design of Kia

Ever wondered why Kias look so cool? It's all about the award-winning design choices. In 2007, Peter Schreyer, Chief Design Officer for Kia Motors, had this to say about Kia's image:

"In the past, the Kia cars were very neutral. When you saw one on the road, you didn't really know if it was Korean or Japanese…I think it's very important that you are able to recognise a Kia at first sight."

 
Peter Schreyer then introduced a newly designed grille for Kia Motors. This new design, called the "tiger nose," gave Kia a distinct image that helped set it apart from other cars.

Peter Schreyer is now the president of Kia Motors, as well as the Chief Design Officer for both Kia and Hyundai. He has won many awards for his designs over the years, and was named one of the Men of the Year in 2011 by Top Gear.

Come on in to Executive Kia and take a look at our lineup of gorgeous, award-winning cars.