- Fast-growing automaker's commitment to world class design results in international recognition and accolades for Kia's global products
- 2012 Kia Rio brings high-style and flair to the subcompact segment
Exhibiting highly sculpted, sloping shoulder lines and wedge-shaped exteriors, the 2012 Kia Rio subcompact has achieved top honors from exclusive design award competitions in the U.S. and Germany, including the brand's first IDEA Design Award in the Transportation category and a highly coveted Red Dot Design award.
The IDEA Award is a top design award organized by the Industrial Design Society of America (IDSA) and recognizes designs that affect a person's quality of life and economy in 18 categories, including Transportation, Design, Technology, and Design Strategy.
The 2012 Red Dot Design awards are held by the Design Centre of North Rhine-Westphalia in Germany and judge on innovation, functionality, ergonomics, durability, ecological compatibility and intuitive handling. Globally, Kia has been awarded six Red Dot awards since 2009 – with the Picanto and Rio winning in 2012, Optima and Sportage winning in 2011, Venga in 2010 and the Soul in 2009.
"Since its introduction, the Rio's striking looks inside-and-out has attracted new customers to the Kia brand with a standout combination of style, performance and modern amenities that consumers are looking for," said Michael Sprague, executive vice president of marketing & communications, KMA. "The new Rio is the latest vehicle to emerge from Kia's design-led transformation and represents the collaborative work of our global network of design centers in Seoul, Frankfurt and Irvine, California under the direction of chief designer Peter Schreyer."
Article and image courtesy of Kia News.
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