Tuesday, September 18, 2012

Kia Partners with Her Highway in a Nationwide Drive to Raise Awareness of Breast Cancer

Kia Provides Vehicles for Drive Breast Cancer Awareness Event

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  • 10 city, across-the-nation drive event will conclude in New York City to kick off National Breast Cancer Awareness Month in October
  • Kia's vehicle fleet plays host to breast cancer survivors, influential women journalists/bloggers and female motorsports drivers

Kia Motors America (KMA) announced today that it has partnered with HerHighway.com, an online site empowering women with bumper-to-bumper automobile knowledge, to supply Kia vehicles for "Drive Breast Cancer Awareness," an across-the-nation drive event, which aims to raise public awareness around breast cancer. The eight-day cross-country road trip will start in Los Angeles on September 25 and finish in New York City on October 2, which marks the start of National Breast Cancer Awareness Month.

More than 100 women will participate, including breast cancer survivors, journalists, bloggers and race car drivers Shea Holbrook, Ashley Van Dyke and Melanie Troxel. The vehicles that KMA is providing for the drive include the 2013 Kia Sportage EX, 2013 Kia Soul! (Exclaim) and 2012 Kia Optima Hybrid. Along the way, the drivers will make pit stops at various locations to talk about the event and to raise awareness about breast cancer. The public can also follow the drivers via Twitter with the #HerHighway and #Kia hashtags.

"Kia is deeply committed to supporting HerHighway and the 'Drive Breast Cancer Awareness' event which delivers much-needed awareness towards a disease that affects approximately one in eight women in the United States," said Michael Sprague, executive vice president, marketing & communications, KMA. "Kia vehicles such as the Sportage, Optima and Soul are perfect vehicles for a cross-country road trip, and it is our privilege to provide these vehicles that will help HerHighway get the word out about breast cancer."

The "Drive Breast Cancer Awareness" campaign started in 2011 when its founder Christina Selter, HerHighway's Editor-in-Chief, was diagnosed with possible ALCL, a rare form of liquid breast cancer. Since her diagnosis, Selter's goal has been to bring potentially life-saving information about breast cancer to women across the country through this drive. A few weeks after the conclusion of the event, Selter will undergo a full Capsulectomy.

Article courtesy of Kia News.

Monday, September 17, 2012

Your Monday Maintenance Tip: Change your wiper blades

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Wiper blades should be replaced annually every fall. Fortunately, replacing wiper blades as part of car maintenance is very easy and requires no tools. They cost from $10 to $20. Be aware that some cars will require same-sized blades for the driver and passenger sides, while others will require a longer blade for the driver-side wiper. So, be sure to consult the in-store sizing guide to buy the right ones. And don't forget to buy a third blade if you own a hatchback, station wagon or SUV, with a wiper for the rear window.

Your Monday Maintenance Tip courtesy of Bankrate.com.

Check out Executive Kia customer Joseph D.'s response to our follow-up survey!

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Thursday, September 13, 2012

[VIDEO]: Freestyle Dance Demo Video - Kia Soul Hamsters - Behind The Masks Music Video

Like music? Like dancing? Like Hamstar clothing? Check out the behind the scenes music video starring the dancers inside the beloved 2013 Kia Soul hamsters!

Featuring exclusive footage shot after a long day of filming the Kia Soul "Bringing Down the House" commercial at the Karlin Theatre in Prague.

Video courtesy of Kia's Youtube channel.

Check out this follow-up survey from Executive Kia customer Jean's recent service visit to our service department!

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Thank you to Tami for this 5-star review on DealerRater! Congratulations on your new Kia!

"Great experience - my second Kia and the entire team was awesome - from Mike Schweikert in sales to Todd, John and Gavin. Everyone really made a great attempt to meet the needs of my family." - Tami

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Click here to read more reviews on DealerRater.

Tuesday, September 11, 2012

Special-edition 2013 Rio 5-door SX M/T arrives in limited quantity

Fastest-Growing Automotive Brand in the U.S. Over the Last Five Years Releases Limited Run of Initial Cars to Answer Market Demand for Subcompact with Manual Transmission and Uplevel Features

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Until now, driving enthusiasts couldn't get their hands on the Rio they were most eager to own--that's about to change. The 2013 Rio 5-door SX is now offered with a 6-speed manual transmission (M/T). Arriving in dealerships in limited quantity with a MSRP of just $17,9004, the Rio SX M/T is a fun-to-drive subcompact that satisfies enthusiasts' desires for a more engaging drive experience without sacrificing the comfort and convenience offered by the subcompact model's highest trim level. The Rio SX M/T is inspired by Kia's championship winning motorsports efforts and the recently-introduced Rio B-spec race car. Enthusiasts should get in line now as less than 500 Rio SX M/Ts will be initially offered for sale during the 2013 model year.

The Rio 5-door SX M/T comes standard with a class-leading 138 horsepower5 4-cylinder double- overhead cam gasoline direct-injection (GDI) engine featuring dual Continuously Variable Valve Timing (CVVT) and fuel economy of 30-mpg city/40-mpg highway6. The Rio 5-door SX M/T is available in Signal Red and Electronic Blue and comes with LED taillights, front LED accent lights, and 17-inch alloy wheels. Inside, the Rio SX M/T adds a seven-inch navigation touch screen with a SiriusXM™7 Traffic system and push-button start with Smart Key. Other standard SX features include sport-tuned suspension, rear camera display8, steering-wheel mounted audio controls, Bluetooth®9 wireless technology, and an AM/FM/CD/ MP3 SiriusXM Satellite audio system. The interior is handsomely appointed in sporty black knit cloth.

"The Kia Rio 5-door SX M/T is perfect for driving enthusiasts who simply won't compromise when it comes to certain features," said Orth Hedrick, Director of Product Planning at Kia Motors America (KMA). "Our customers and the automotive press have been asking for the Rio 5-door SX with a manual transmission, and we've listened. As the Kia brand becomes more and more relevant to enthusiasts, we'll continue to evaluate consumer demand and consider bringing other high-spec manuals to market."Those looking for the inspiration behind the Rio 5-door SX M/T need look no further than the twisting, undulating macadam of America's greatest road racing circuits. In addition to its championship winning professional road racing program, Kia this year entered the new B-Spec grassroots racing series, and the Rio SX M/T offers buyers the sporty driving dynamics that transfer from the track to the street.To advance from driving enthusiast to racer10, customers can purchase a 2013 Rio 5-door M/T (LX Trim) and a B-Spec performance kit11 available at a cost of $14,000 from Kia's racing partner, Kinetic Motorsports. The kit includes everything needed to transform the street-loving Rio 5-door into a proper racecar: pre-cut roll cage, racing seat, quick-release steering wheel, racing harness, race shocks, lightweight wheels, spec-series tires, oil sump pan expansion kit and complete build instructions. For an additional fee, Kinetic will professionally assemble the Rio at their shop in Buford, Georgia.

Article and image courtesy fo Kia News.