Tuesday, January 31, 2012
Monday, January 30, 2012
Kia Motors 2011 earnings up 30.4%; targets double-digit sales growth
Kia Motors, reported record-high earnings last year on the back of its upgraded brand image and robust sales growth in overseas markets.
Net profit reached 3.5 trillion won (US$3.1 billion) last year, up 30.4 percent from a year earlier, the company said in a regulatory filing.
Sales jumped 20.6 percent on-year to 43.2 trillion won in 2011, and operating profit also shot up 41.6 percent to 3.5 trillion won.
The company sold 2.48 million vehicles in 2011. It sold some 485,000 vehicles in the U.S. market, up 36.3 percent from a year earlier, while sales in China, now the world’s largest market for automobiles, jumped 29.9 percent to 433,000 cars. Sales in other regions rose 18.4 percent to 778,000.
The South Korea automaker, in which Hyundai Motor Co. owns a nearly 40% stake, expects overall sales for 2012 to grow 9.5% to 2.71 million units, slowing from a 19% rise to 2.48 million units last year.
Reuters reports that in Europe, Kia aims to boost sales by 23 percent to 356,000 vehicles – while in U.S. the maker of Optima plans to boost sales by 10 percent to 534,000 vehicles this year.
Thank you B.Brown for your 5-Star Review on Google Maps!
"..I would recommend going here to purchase a new vehicle."-B.Brown
Friday, January 27, 2012
Kia Superbowl Ad features Adriana Lima, Mötley Crüe, & MMA Fighter Chuck Liddell
KIA MOTORS DREAMS UP SUPER BOWL COMMERCIAL STARRING SUPERMODEL ADRIANA LIMA, ROCK LEGENDS MÖTLEY CRÜE AND MMA FIGHTER CHUCK LIDDELL
“Mr. Sandman” Brings a Dream to an Unsuspecting Couple in 60-Second Spot to Introduce New 2012 Optima Limited; Kia is First to Premiere Super Bowl Ad in Movie Theaters
- “Drive the Dream” campaign’s soundtrack includes The Chordettes’ recording of “Mr. Sandman” and Mötley Crüe’s “Kickstart My Heart”
- Noam Murro, director of the upcoming Warner Bros. and Legendary Pictures’ “300” prequel, helms fast-growing automaker’s Super Bowl ad for second consecutive year
IRVINE, Calif., January 25, 2012 /PRNewswire/ — Dreams have been a topic of speculation and interest throughout history, and Kia Motors America (KMA) is tapping into the idea of dreams revealing true desires in a new 60-second commercial set to air during the fourth quarter of Super Bowl XLVI. In the spot, titled “Drive the Dream,” the new 2012 Optima Limited races through a Gen X couple’s wildest thoughts as they sleep, including: Victoria’s Secret® Angel Adriana Lima waving the checkered flag at a speedway; an in-your-face Mötley Crüe concert; mixed martial arts legend Chuck Liddell battling in the ring; a heroine and hunk on horseback in a romance novel setting; champion bull rider Judd Leffew taming a bucking rhinoceros; and a fairy tale ending.
Kia returns to the big game for the third straight year with a fully integrated marketing campaign incorporating TV, cinema, digital, print, social media and in-dealership components. In a Super Bowl advertising first, the complete “Drive the Dream” ad will premiere on February 2 on more than 18,000 movie screens nationwide in National CineMedia’s FirstLook pre-show program before airing in the game. Kia also will run 15-second teaser ads featuring Adriana Lima on TV and in cinema beginning on January 27, while also leveraging the Twitter and Facebook channels of the spot's celebrity cast. A special expanded version of the ad will be available at YouTube.com/Kia beginning on February 2.
“With more than 100 million people watching the Super Bowl broadcast and millions more viewing content online around the world, Kia will once again deliver a memorable, one-of-a-kind campaign that entertains people before, during and after the game and leaves them wanting to see the Optima Limited fantasy again and again,” said Michael Sprague, vice president, marketing & communications, KMA. “We selected an eclectic group of celebrities and personalities for ‘Drive the Dream’ to enable us to tap into a diverse body of fan bases and leverage each talent’s expansive social media footprint.”
Created by David&Goliath, “Drive the Dream” opens with the familiar notes of The Chordettes’ “Mr. Sandman” as a real-life Mr. Sandman enters the bedroom of an unsuspecting young couple who are asleep. After being sprinkled with “Sweet Dreams” dust, the woman smiles and envisions herself on a horse with a romance novel-like hunk in a beautiful green meadow. Meanwhile, Mr. Sandman accidentally stumbles and spills his entire night’s dust supply on the man, launching an extreme dream sequence that begins with the roaring guitars of Mötley Crüe’s “Kickstart My Heart” and Adriana Lima waving a checkered flag as he blasts around a race track at night in a Snow White Pearl Optima Limited with thousands of bikini-clad fans cheering him on from the stands.
As he circles the track with Lima looking on adoringly, the dreaming driver receives nods of approval from the band as bursts of flames and fireworks surround their stage as well as Chuck Liddell, champion bull rider Judd Leffew, and a pair of lumberjacks sawing a massive submarine sandwich.
“Mötley Crüe had a blast doing the Kia commercial,” said bassist Nikki Sixx. “A hot model, a fast car, a pro fighter, pyrotechnics and rock n' roll...What's not to love?”
Much to the disbelief of Lima and drummer Tommy Lee, the high-octane dream turns into a fairy tale when the husband makes a conscious decision to drive the Optima Limited off the race track and into his wife’s fantasy to win her back from Prince Charming.
“After working with Kia for the Super Bowl last year I was drawn to work with the fast-growing brand again by the idea of exploring people’s ultimate fantasies in a fun and lighthearted way, and I am certain we have created a spot people will be talking about after the game,” said director, Noam Murro.
As part of the “Drive the Dream” campaign, beginning on Thursday, February 2 consumers can download a $25 pre-paid test drive voucher1 at Kia.com that is redeemable after eligible consumers visit a Kia dealership and complete a test drive of any Optima model.
New for 20122, the Optima Limited adds a new level refinement to the premium technology, convenience and performance features found on Kia’s award-winning turbocharged Optima SX. In addition to head-turning design, class-leading horsepower and fuel efficiency and a class-exclusive panoramic sunroof, the Optima Limited offers elegant touches that modern drivers would expect to find in the car of their dreams, such as: unique design 18-inch wheels, high-grade Nappa leather seating, LED accent lights, chrome exterior accents and sporty red brake calipers.
Kia Motors is the one of the world’s fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality3 and the industry’s highest brand loyalty ranking4. Kia’s U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds the company’s two best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan5. Kia’s value and technology-laden 2012 model year lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.
Courtesy of Kia Media
Thursday, January 26, 2012
Thank you Nolly for your kind words! 5-Star Review on Google Maps
"Better than any other dealership I've been to. I would recommend this dealership to anyone. :) :)" -Nolly
Wednesday, January 25, 2012
Looking for a new car but want an easy way to do it? Check out our easy-access vehicle finder!
Our vehicle finder gives you these options to check these for the car:
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Tuesday, January 24, 2012
Kia annouces new diver pairings for the 2012 Tire Sports Car Challenge
Kia Motors America and racing partner Kinetic Motorsports will begin defense of the 2011 Street Tuner (ST) Team and Driver titles with new driver pairings for both the No. 10 and No. 12 Infinity Audio Forte Koups when the green flags drops on the 2012 GRAND-AM Continental Tire Sports Car Championship (CTSCC) season at Daytona International Speedway on Friday, January 27. Fresh off his 2011 Sonoco Sprint Cup Rookie of the Year performance, familiar face Andy Lally returns to the Kia Racing program, reuniting with ST Driver champion Nic Jönsson and the No. 10 car. Lally and Jönsson were last seen capturing Kia's first-ever GRAND-AM podium at Daytona in January 2011 before Lally left to pursue his dream of competing in NASCAR Sprint Cup. "I'm thrilled to be included with Kinetic Motorsports and Kia Racing again for the 2012 season and am excited to be teamed with Nic for a run at the championship," said Lally. "The Kia Forte Koups are some of the best prepared race cars I have ever driven, and I am looking forward to getting the season started." "Having Andy back as my teammate again full time is very exciting for the whole Kia Racing and Kinetic Motorsports team," said Jönsson. "We are looking forward to kicking off 2012 and defending the Driver and Team championships."
Courtesy of Kia Media Center
Monday, January 23, 2012
Friday, January 20, 2012
Kia expands plant in Georgia, creating over 10,000 jobs
West Point, Ga. Jan. 18, 2012 – Today, Georgia Governor Nathan Deal made his first official visit as Governor to Kia Motors Manufacturing Georgia, Inc. (KMMG). Deal was greeted by Mr. Byung Mo Ahn, Group President and CEO for Kia Motors America and Kia Motors Manufacturing Georgia.
“Since arriving in Georgia we have enjoyed a very positive and productive relationship with the state, and we are proud to showcase our facilities to Governor Deal and thank him for his support and the leadership he provides for the state of Georgia,” said Ahn. “Georgia has been an invaluable partner for KMMG, from the Port of Savannah where millions of dollars in equipment for our facility first arrived to the state’s Georgia Quick Start program which trained our more than 3,000 Team Members, and we thank Governor Deal and the people of Georgia for welcoming Kia with open arms.”
During the visit, Ahn led Deal on a tour of Kia’s $1.1 billion Georgia facility and explained the plant’s commitment to delivering world-class vehicle quality. The tour included a look at KMMG’s recently completed $100 million expansion that will increase the plant’s capacity to 360,000 vehicles beginning this year. More than 1,000 new Team Members were hired in 2011 to support the increased volume, and together with local suppliers, KMMG is responsible for the creation of more than 10,000 jobs.
“Kia’s manufacturing plant in West Point is a tremendous success story and a glowing example of Georgia’s commitment to supporting industry for growth,” said Deal. “Kia has continued to invest in Georgia and I have seen first-hand the positive impact KMMG has delivered to this region. In return, Georgia partners with global companies such as Kia to provide the resources that allow them to prosper and grow.”
Thursday, January 19, 2012
Kia "scored" a new relationship with the NBA today
Kia Motors America (KMA), the Official Automotive Partner of the NBA and one of the fastest growing car companies in the U.S. , has added a new team its National Basketball Association (NBA) team partnerships by becoming the "Official Vehicle of the Golden State Warriors." Beginning with the 2011-2012 basketball season, KMA also has renewed relationships with the Boston Celtics, Chicago Bulls, Cleveland Cavaliers, Denver Nuggets, Miami HEAT, New York Knicks, Philadelphia 76ers, Phoenix Suns and San Antonio Spurs, while the Los Angeles Clippers, Orlando Magic and Portland Trail Blazers remain on Kia Motors' roster in 2011-2012 as part of multi-year agreements.Kia's U.S. sales have increased 78 percent since 2008 and the company's unprecedented growth is the direct result of expanded brand visibility through high-profile partnerships, including involvement on- and off-the-court in professional basketball. Kia is currently in its fifth year as the Official Automotive Partner of the NBA, which is the brand's largest U.S. sports marketing initiative. After he leaped over an Optima midsize sedan to become the 2011 Sprite Slam Dunk Contest champion, NBA All-Star Blake Griffin became a global brand ambassador for Kia. The brand also serves as the Official Automotive Partner of NBA All-Star, title partner of the Kia NBA Performance Awards, and an Official Automotive Partner of NBA Cares. Kia also is the title sponsor of ESPN's "Kia NBA Countdown."
Courtesy of Kia Media Center
Wednesday, January 18, 2012
Tuesday, January 17, 2012
Taking “Green” to the Next Level
What’s your idea of a “green” car? Good fuel economy? Low carbon emissions? Neon green paint job? ;-) Let’s add two more factors to the list: energy usage during a vehicle’s manufacturing and percentage of recyclable parts when it’s time for a car to hit the salvage yard. Kia has continued to raise the bar for years in order to protect the environment as a truly eco-friendly company.
For instance, all Kia factories have been reducing the amount of water used for production by 27 percent over the past seven years. Since 2005, we’ve been recycling heat from the manufacturing process to steadily decrease the amount of greenhouse gases emitted. These innovative green processes have been reinforced by Kia’s commitment to set higher standards on reducing pollutants beyond government requirements.
Our US Georgia plant in particular has a “Kia Motors Manufacturing Georgia (KMMG) Environmental Policy Statement,” which was put in place to reaffirm environment-friendliness as a core value. It emphasizes:
• Compliance with legal and other environmental requirements
• Continuous improvement of environmental programs and performance
• Pollution prevention, waste minimization, and resource conservation
• Reduction of environmental impacts
Figure 1. Kia Georgia Plant
The Georgia plant isn’t alone. Our plant in Zilina, Slovakia has been using advanced technologies for minimal impact on the environment. This factory was recognized in 2008 as an “environmentally-friendly” facility, earning the ISO 14001 International Certificate of Environmental Management.
Figure 2. Kia Zilina Plant
In addition, domestic plants in Sohari and Hwasung South Korea have implemented a “zero landfill waste” policy for the last two years. Last year, the top three Korean plants: Sohari, Hwasung and Gwangju, recycled almost 94 percent of waste from their production.
Figure 3. Kia Sohari Plant Figure 4. Kia Hwasung Plant Figure 5. Kia Gwangju Plant
Kia has completely transformed to not only providing green cars, but to also consider the impacts on the environment when producing them. Don’t forget that there is more to “green” than just good fuel economy and fewer CO2 emissions.
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